If you’re using webinars or teleclasses to promote and sell your services, your biggest attendance killer is probably your thank you page. It’s not because you’re saying “thank you” it’s because you’re saying it wrong. When you say “thank you” wrong, less than half of the people who sign up for your event actually show up. And most webinar leaders are lucky to get 20-30% of their registrants to show up. If people don’t show up, you don’t get the chance to really connect with them or display your expertise, and most importantly, you never get to make your offer from a position of authority. The obvious solution to poor attendance is to make a replay available.
There are 2 big problems with that:
1) A very small number of people will ever take the time to watch or listen to your replay.
2) The ones who do will do it from a passive state, this is why live attendees are 11 TIMES MORE LIKELY TO BUY than replay attendees. If replays aren’t the answer, what is? The first thing you need to to is STOP HAVING A THANK YOU PAGE. Replace your thank you page with a ‘continuation page’. The purpose of a continuation page is to keep people moving who are already in motion. The person who just signed up for your webinar is interested in the topic and they’re interested now. A thank you page stops the right after they sign up and a continuation page gives them great options to keep moving forward with you right now – when they’re already in motion. Any time you have someone interested in your work, your #1 objective should be to allow them to go as far into your sales funnel as they’re willing to go. This means that you never tell them to stop – you let them tell you when they’ve had enough.
Here are the top 3 things your continuation page should have:
1) “Thank you for signing up” Of course we want to thank me for signing up, we just don’t want to treat it like the end of the conversation.
2) “I’ve sent your webinar information to the email address you entered. It should arrive in the next 30 minutes. While you’re waiting…” We’re putting their minds at rest about whether they’ll have the information to attend and when it will arrive. And we’re making it clear that we have something more for them right now.
3) Continuation content This could be anything from an article or blog post that gets them even more excited about what they’ll get from the webinar to a teaching video that makes an offer to them right at that moment. CLICK HERE to see an example of a continuation page with a teaching video.There you have it, why saying thank you the wrong way kills your webinar attendance and what to do instead.